How do you rebrand four sister companies?







CLIENT: Acumen Fieldwork, Aspect Viewing Facilities, Research Opinions, Pioneer Suite  PROJECT: Rebrand & Brand Creation
These four sister companies all work within the market research industry and are housed within the same building in Manchester City Centre. PITCH undertook a rebranding process that would help bring the four businesses together.

Acumen’s three cog icon represents Acumen working in harmony between their client and their fieldworkers. The Cog is symbolic of efficiency in service and acts as a direct link with two sister companies to create the feeling of a family of brands. To create brand individuality the cog becomes an eye on Aspect Viewing Facilities and a telephone on telephone recruitment company, Research Opinions.

We then created four sets of brand guidelines for each of the businesses and have rolled out their identities on stationery, literature, advertising campaigns, web design (on-going), promotional items, door graphics, signage and large scale wall art.