How do you incentivise people to buy incentives?




CLIENT: Concept Incentives PROJECT: Rebrand of a Corporate & Promotional Gifts company
Concept Incentives sell lots of really great promotional giveaways and go the extra mile to source exactly what their customers want. Concept wanted a new identity that reflected their proactive approach to business and demonstrate that they are constantly looking at new ideas.

The new identity was based on the image of that popular giveaway - the keyring. The keyring has a changeable symbol which, each time a new symbol appears, delivers a new proposition.