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How do you refresh a global breast cancer drug?

Faslodex logo


CLIENT:
AstraZeneca   PROJECT: FASLODEX™ Refresh
This well established drug manufactured by AstraZeneca was refreshed by PITCH in line with a brand repositioning exercise undertaken by THE PARTNERS that defined the new FASLODEX™ brand image as optimistic, compelling, motivating, grounded, self assured, intelligent and sensitive.

FASLODEX™ is a trademark of the AstraZeneca group of companies.

PITCH&CO™ is an ideas based branding and graphic design company based in Macclesfield, South Manchester. We create and regenerate brands
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