CLIENT: AstraZeneca PROJECT: FASLODEX™ Refresh
This well established drug manufactured by AstraZeneca was refreshed by PITCH in line with a brand repositioning exercise undertaken by THE PARTNERS that defined the new FASLODEX™ brand image as optimistic, compelling, motivating, grounded, self assured, intelligent and sensitive.
FASLODEX™ is a trademark of the AstraZeneca group of companies.