How do you tell people how to brand a global breast cancer drug?






CLIENT: AstraZeneca  PROJECT: FASLODEX™ Branding Guidelines
This well established drug manufactured by AstraZeneca had a brand refresh. PITCH analysed how the brand would be implemented throughout all means of communication and then wrote, designed and produced this easy to use, updatable branding kit. It was a 6 colour litho print job, contained within an embossed ring bound PVC folder.

FASLODEX™ is a trademark of the AstraZeneca group of companies.