How do you bring a sense of fun and femininity to a brand?





CLIENT: The Netball Network PROJECT: New Brand Development for a netball coaching company
Netball Network provide a specialist coaching service for junior netballers aged 9-14 years. They wanted an identity that reflected the fun and youthful element of the activity. PITCH used the netball bib as the basis of this identity, and selected pink and a funky green to create the feeling of a feminine youth activity. The new identity was then rolled out across stationery and a website.