How do you put a market research company on the map?






CLIENT: Park Lane Research  PROJECT: Rebrand for a market research company
Park Lane Research are more than market researchers. They gather insight which they interpret in a meaningful way to help their clients deliver on the bottom line. It is a brand that has humour and integrity. PITCH created a new identity based on the idea of creating a virtual Park Lane. This perfectly captured the personality of the brand and established a direct correlation between the brand name and the variety of sectors in which they work in. PITCH created the proposition ‘Telling it like it is’ and the descriptor ‘Insight Gatherers and Interpreters’ to create a strong USP.