How do you promote a wedding photographer with a hidden style?






CLIENT: Tom Pollock Wedding Photography  PROJECT: Identity and collateral
Wedding Photographer Tom Pollock has a subtle reportage style of photography that specialises in capturing natural moments rather than ‘forced smile shots’. He wanted an image that was representative of this and a look that reflected the understated quality of his work. The hat / camera lense icon summed this up beautifully. PITCH defined brand values, created a customer proposition and then designed all supporting collateral material.