How do you tell 46,000 households about a change to their weekly bin collection?

CLIENT: Staffordshire Moorlands District Council   PROJECT: Direct Mail
The biggest single thing that people complain to councils about is emptying their bins. PITCH were asked to come up with ideas to sell in the concept of a new waste collection system which would mean households would have three coloured lid bins instead of two. A mailer, posters and press ads delivered the message to 46,000 households.