How do you show research is working in perfect harmony?




CLIENT: AstraZeneca   PROJECT: Satellite symposium, ESMO in Stockholm, Sweden
PITCH created the visual theme and produced the supporting collateral material for a symposium entitled ‘A small molecule symphony in 3 movements.' The concept mirrors body parts, in the form of x-rays, with classical musical instruments implying that the body is itself a finely tuned instrument. It is also symbolic that the research currently being conducted is working in perfect harmony to develop improved qualities in life, just as a musical symphony does. This striking creative execution created stand out leading to a symposium that was fully attended.

The concept was applied across both printed and electronic invitations, recoils, posters, symposium presentations and introductory booklets.
IRESSA is a trademark of the AstraZeneca group of companies.

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How do you get doctors to Berlin to hear about DNA mutations?


CLIENT: AstraZeneca   PROJECT: Satellite symposium, ECHO ESMO in Berlin, Germany
This simple graphic shows a DNA mutation that looks like the Brandenberg Gate. The graphic was then used on supporting collateral material for this event including; invites, posters, booklets, roll ups and banners etc.