How do you show your teams how to implement new brand communications?





CLIENT: AstraZeneca   PROJECT: FASLODEX™ Sales Campaign Framework
A sales campaign framework arms marketing companies with the key messages needed to deliver the new proposition. THE PARTNERS delivered the brand strategy, the 'Regain Control' proposition and shot/art directed the two associated free fall images. PITCH then defined how those elements were to be used in internal and external communications and designed and produced the sales campaign framework.

FASLODEX™ is a trademark of the AstraZeneca group of companies.